The gimmick as a recognition device: the Dire Straits lesson
Three or four notes and you know the song. Mark Knopfler calls it setting the scene.
Music Business
Sonic identity
What makes a sound recognisable, and how it is built.
4 guides
Guides on this topic
Every guide starts from a video and expands on it — the video plays inside the guide.
Your music is your business card: the career lesson of Cassius
A record tells a whole profession what you can do. How the Cassius sound turned Philippe Zdar into a sought-after…
Do you need a mixing console in a home studio? Nicolas Godin of Air says no
Nicolas Godin has no mixing console in his own studio. What a console really gives you, what it costs…
Matthieu Chedid, the guitar man: how an instrumentalist’s identity gets built
Before he was -M-, he played on other people's records. The four layers of an instrumentalist's identity, and how…